Michigan State University Distinguished Alumna Dr. Bonnie Knutson – Eli Broad College of Business _ Michigan State University

Michigan State University Distinguished Alumna Dr. Bonnie Knutson – Eli Broad College of Business _ Michigan State University

Michigan State University Distinguished Alumna Dr. Bonnie Knutson

Homecoming week was extra special for The School of Hospitality Business at Michigan State University.  In addition to all the alumni who returned for golf, board meetings, the parade, and Homecoming reception and game, there was another important reason to celebrate.

Dr. Bonnie Knutson, professor in The School and alumnus of Michigan State, was honored by the MSU Alumni Association as a “Distinguished Alumna,” at the 2012 Grand Awards Gala on Thursday, October 11.

The award is given annually to select alumni “who have distinguished themselves by obtaining the highest level of professional accomplishments and who possess the highest standards of integrity and character to positively reflect and enhance the prestige of MSU.”

Dr. Bonnie, as she is known to students and alumni, certainly qualifies.  She is widely known as an authority on emerging lifestyle trends, the customer experience, brand positioning, and creative marketing https://libguides.css.edu/ strategies. She works with organizations that want to understand and take advantage of changing consumer demands.  Her work has been featured in publications such as The Wall Street Journal, USA Today, and on CNN and NPR.  She has authored M3: Membership Marketing in the Millennium and is editor emeritus of the Journal of Hospitality and Leisure Marketing.

With her wit and entertaining style, Bonnie captivates students and audiences, and is a frequent speaker at seminars, workshops, and industry meetings in the U.S. and internationally.  She is the recipient of numerous awards, including the Withrow Award for teaching and research in MSU’s Broad College of Business and the Golden Key Teaching Excellence Award for outstanding instruction and dedication to students.  In addition, the Advertising Education Foundation has named Dr. Knutson a National Scholar.  And just last Spring, she received MSU’s Distinguished Faculty Award.

Dr. Knutson is active in the community, as past president of the Advisory Council for the Wharton Center for Performing Arts at MSU and the MSU Alumni Association; she continues to serve on both Boards.  She also serves on the Board of the Greater Lansing Convention & Visitors Bureau Foundation.

Accepting her award, Dr. Knutson displayed her creativity, as well as her belief in distinctiveness of the Michigan State experience.  Spelling out the word S-P-A-R-T-A-N, she defined in a poetic and moving way the essence of what it means to be one.

Indeed, Dr. Bonnie’s Spartan enthusiasm is infectious.  It even extends to her https://essaysonline.org assignments.  For years, she has challenged her senior marketing students to come up with creative ways to define “What it Means to be a Spartan,” an assignment none of them ever forget.  She and her late husband, Bob, another beloved Spartan fan, have hosted legendary tailgates before home football games, and there is probably more green in Dr. Bonnie’s closet than in anyone’s.

“We are blessed by Bonnie’s teaching, research, and service in our School,” says Dr. Ron Cichy, director and professor in The School.  “She is an excellent teacher, and has touched hundreds of students in their lives and careers; her stellar reputation in the hospitality academy helps to sustain and build The School’s leadership in hospitality business education; AND she’s a Distinguished Alumna of MSU! What better role model and inspiration could there be for our students?”

CONGRATULATIONS to MSU Distinguished Alumna, Dr. Bonnie Knutson.